The program addresses the broad scope of activities performed in the buying and selling of goods and services to the consuming sectors of the economy. Students are prepared for a variety of marketing positions via a broad working knowledge of the theories and practices of marketing. General marketing, international marketing and professional selling are options.

Program contact: Learn more

Learn more about how certificate credits apply to the related degree.

Related Degrees and Certificates

Program Learning Outcomes

This program is designed to prepare students to demonstrate the following learning outcomes:

  1. Use interpersonal, organizational, time management, problem solving, office etiquette, professionalism and leadership skills when working independently/or as part of a team on marketing projects.
  2. Apply basic business skills in achieving organizational goals including: strategic planning, inventory management, software, database skills, and customer relations and negotiation skills.
  3. Use general math, accounting principles and appropriate software to calculate pricing, cost of goods, break even, discounts, margins, profits, advertising measurements and produce budget reports.
  4. Communicate verbally, visually, and in writing effectively and efficiently to accomplish organizational goals in the areas of leadership, product development, project management and interpersonal relationships to achieve and maintain a prominent competitive position within the industry.
  5. Identify markets and customers; execute, evaluate, and control marketing mix elements (product, price, place, profit, promotion) to meet project goals.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredit Hours
BADM-1020 Introduction to Business 3
ECON-2620 Principles of Microeconomics 4
BADM-1080 Social Media Marketing 1 3
Select one of the following: 3
College Composition I  
Honors College Composition I  
Select one of the following: 3
Business Communications  
Honors Business Communications  
 Credit Hours16
Second Semester
ACCT-1310 Financial Accounting 4
MARK-2010 Principles of Marketing 3
MATH-1240 Contemporary Mathematics 3
Select one of the following: 3
College Composition II  
Honors College Composition II  
Select one of the following: 3
Fundamentals of Speech Communication  
Honors Speech Communication  
 Credit Hours16
Third Semester
BADM-1090 Social Media Content Strategies 1 3
BADM-2080 Social Media Analytics 1 3
ECON-2610 Principles of Macroeconomics 4
Select one of the following: 3
Emerging Workplace Technology (Select one of the following:)  
MARK elective course 
Select one of the following: 3
Introduction to Logic  
Business Ethics  
 Credit Hours16
Fourth Semester
BADM-1121 Principles of Management and Organizational Behavior 4
BADM-2150 Business Law 4
BADM-2090 Digital Marketing Design 1 3
Select one of the following: 3
Web Authoring Tools  
MARK elective course 
 Credit Hours14
 Total Credit Hours62


MARK-2020Principles of Salesmanship3
MARK-2260Sales Promotion and Public Relations3
MARK-2500Business-to-Business/Organizational Marketing3