This Marketing Degree Program addresses the creative, fast-paced business of attracting, keeping and satisfying customer needs.  Students gain fundamental business knowledge while participating in hands-on work in the business environment to develop marketing strategies that are sustainable for a business. Students who complete an Associated of Marketing Degree also achieve a Certificate in Digital Marketing.  This stackable degree and certificate are available to ensure all marketing students have the knowledge to apply marketing strategies in the changing digital landscape.

Program contact: Learn more

Learn more about how certificate credits apply to the related degree.

Related Degrees and Certificates

Program Learning Outcomes

This program is designed to prepare students to demonstrate the following learning outcomes:

  1. Utilize professionalism, analytical and problem solving skills in decision making when working independently/or as part of a team.
  2. Identify business principles necessary to resolve problems in a timely manner and enhance the overall performance of a business.
  3. Communicate verbally, visually, and in writing effectively and efficiently to meet the goals of an integrated marketing communications strategy.
  4. Generate marketing strategies that support customers and build sustainable relationships with all stakeholders.
  5. Analyze results of marketing efforts to continuously improve offerings to customers.
  6. Apply marketing skills in a digital environment across diverse platforms to create content strategies that drive the overall business objectives.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredit Hours
BADM-1020 Introduction to Business 3
ECON-2000 Principles of Microeconomics 3
PHIL-1020 Introduction to Logic 3
Select one of the following: 3
Business Communications  
Honors Business Communications  
Select one of the following: 3
College Composition I  
Honors College Composition I  
 Credit Hours15
Second Semester
MARK-1080 Social Media Marketing 3
MARK-2010 Principles of Marketing 3
BADM-1122 Principles of Management and Organizational Behavior 3
MATH-1XXX: MATH-1000 level or higher 3
Select one of the following: 3
College Composition II  
Honors College Composition II  
 Credit Hours15
Third Semester
ACCT-1311 Financial Accounting 3
ECON-2010 Principles of Macroeconomics 3
MARK-2261 Salesmanship and Promotional Strategies 3
MARK-2270 Principles of Advertising 3
Select one of the following: 3
Fundamentals of Speech Communication  
Honors Speech Communication  
 Credit Hours15
Fourth Semester
ACCT-1341 Managerial Accounting 3
BADM-2151 Business Law 3
MARK-2081 Social Media Content Strategies and Analytics 4
MARK-2090 Digital Marketing Design 3
Select one of the following: 3
Business Ethics  
Ethics  
 Credit Hours16
 Total Credit Hours61