The program addresses the broad scope of activities performed in the buying and selling of goods and services to the consuming sectors of the economy. Students are prepared for a variety of marketing positions via a broad working knowledge of the theories and practices of marketing. General marketing, international marketing and professional selling are options.

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Related Degrees and Certificates

Program Learning Outcomes

This program is designed to prepare students to demonstrate the following learning outcomes:

  1. Communication. Demonstrate competency in communicating effectively both independently and in teams, using oral, written, or non-verbal techniques, to include the use of technology, in the gathering and presentation of information.
  2. Math/Financial. Apply general math skills to analyze general business operations.
  3. Business Fundamentals. Demonstrate the ability to identify and understand basic theories, principles & practices, and terminology related to each functional area of business.
  4. Critical Thinking. Apply knowledge in the decision-making and problem-solving process.
  5. Diversity. Interpret & explain the importance of diversity in the global workplace.
  6. Ethics. Identify the foundations and importance of ethics and social responsibility, and how business integrates this into their ongoing operations.
  7. Marketing. Gain applied knowledge of the concepts, processes and practices of the marketing function.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredit Hours
BADM-1020 Introduction to Business 3
ECON-2620 Principles of Microeconomics 4
SPCH-1010 Fundamentals of Speech Communication 3
Select one of the following: 3
College Composition I  
Honors College Composition I  
Select one of the following: 3
Introduction to Microcomputer Applications  
Honors Introduction to Microcomputer Applications  
 Credit Hours16
Second Semester
ACCT-1310 Financial Accounting 4
MARK-2010 Principles of Marketing 3
MATH-1240 Contemporary Mathematics 3
Select one of the following: 3
College Composition II  
Honors College Composition II  
 Credit Hours13
Third Semester
BADM-2160 Introduction to Purchasing 3
ECON-2610 Principles of Macroeconomics 4
MARK-2020 Principles of Salesmanship 3
MARK-2270 Principles of Advertising 3
Select one of the following: 3
Introduction to Logic  
Business Ethics  
 Credit Hours16
Fourth Semester
BADM-1121 Principles of Management and Organizational Behavior 4
BADM-2150 Business Law 4
BADM-2501 Business Strategies 3
MARK-2260 Sales Promotion and Public Relations 3
MARK-2500 Business-to-Business/Organizational Marketing 3
 Credit Hours17
 Total Credit Hours62