VCGD-1500 Advertising and Design

3 Credits

Fundamentals of advertising and design for print and other media. Examines design process and appropriate use of research. Examines and evaluates layout and delivery mode, evolution of presentation from thumbnail to storyboard and critical analysis of designer/client relations. Includes material usage, technical and hand skill development, and application of presentation techniques to real-world problem solving.

Lecture: 2 hours. Laboratory: 2 hours

Prerequisite(s): VC&D-1200 Typography and Layout and VC&D-1430 2D Design or concurrent enrollment.

VCGD-2131 Magazine Design

3 Credits

Magazine design including masthead, cover, contents, editorial and feature page formats. Emphasis on using sophisticated design, typography, and images to communicate. Exploration of practical and production considerations involved in magazine design as a product itself.

Lecture: 2 hours. Laboratory: 2 hours

Prerequisite(s): VCGD-1500 Advertising and Design, or departmental approval.

VCGD-2231 Publication Design

3 Credits

Publication design including masthead, column, editorial and feature story page formats. Emphasis on using typography and images on multiple page formats. Exploration of practical and production considerations involved in publication design.

Lecture: 2 hours. Laboratory: 2 hours

Prerequisite(s): VCGD-1500 Advertising and Design, or departmental approval.

VCGD-2331 Brand Identity Design

3 Credits

Comprehensive corporate graphics emphasizing design process in creating corporate and brand identity. Visual and non-visual aspects of corporate graphics and their application.

Lecture: 2 hours. Laboratory: 2 hours

Prerequisite(s): VC&D-2301 Graphic Design and Illustration or concurrent enrollment.

VCGD-2431 Package Design

3 Credits

Comprehensive package design course from initial concept to presentation of package mock-ups. Conceptual thinking and problem solving using typography, color and images on folded, soft packaging and rigid packaging. Methods, materials, practical and production considerations involved in packaging design as well as environmental issues in relation to green or sustainable package design.

Lecture: 2 hours. Laboratory: 2 hours

Prerequisite(s): VC&D-2301 Graphic Design and Illustration or concurrent enrollment; or departmental approval.

VCGD-2631 Graphic Design Studio

3 Credits

VCGD-2631 Graphic Design Studio Advanced graphic design projects using industry software and standards. Course builds upon sequential graphic design courses to explore complex solutions to visual communication and design problems. Emphasis on individual and team projects applied to contemporary design media.

Lecture: 1 hour. Laboratory: 4 hours

Prerequisite(s): VCGD-2231 Publication Design or concurrent enrollment.

VCGD-2730 Graphic Design Studio II

2 Credits

Advanced projects for graphic design majors simulating real-world professional and practical experience as set in graphic design and production design studios. Emphasis on development and design of spreads, multi-page layouts and publications. Practical experience in teamwork collaboration, advanced featuring delivery techniques for print and/or other media, production processes, budget development and meeting clients needs within set timelines.

Lecture: 1 hour. Laboratory: 2 hours

Prerequisite(s): VCGD-2630 Graphic Design Studio I or concurrent enrollment.

VCGD-2820 Independent Advanced Study/Research in Graphic Design

1-3 Credits

Directed individual advanced study. Study/research title and specific content arranged between instructor and student. May be repeated for a maximum of six credits of different topics.

Lecture: 1-3 hours

Prerequisite(s): Departmental approval, and instructor approval, and ENG-0990 Language Fundamentals II or appropriate score on English Placement Test.