This Marketing Degree Program addresses the creative, fast-paced business of attracting, keeping and satisfying customer needs.  Students gain fundamental business knowledge while participating in hands-on work in the business environment to develop marketing strategies that are sustainable for a business. Students who complete an Associated of Marketing Degree also achieve a Certificate in Digital Marketing.  This stackable degree and certificate are available to ensure all marketing students have the knowledge to apply marketing strategies in the changing digital landscape.

This program is available to be completed 100% online.

Program contact: Learn more

Learn more about how certificate credits apply to the related degree.

Related Degrees and Certificates

Program Learning Outcomes

This program is designed to prepare students to demonstrate the following learning outcomes:

  1. Utilize professionalism, analytical and problem solving skills in decision making when working independently/or as part of a team.
  2. Identify business principles necessary to resolve problems in a timely manner and enhance the overall performance of a business.
  3. Communicate verbally, visually, and in writing effectively and efficiently to meet the goals of an integrated marketing communications strategy.
  4. Generate marketing strategies that support customers and build sustainable relationships with all stakeholders.
  5. Analyze results of marketing efforts to continuously improve offerings to customers.
  6. Apply marketing skills in a digital environment across diverse platforms to create content strategies that drive the overall business objectives.

Suggested Semester Sequence

Plan of Study Grid
First SemesterCredit Hours
BADM-1020 Introduction to Business 3
ECON-2000 Principles of Microeconomics 3
PHIL-1020 Introduction to Logic 3
Select one of the following: 3
Business Communications
Honors Business Communications
Select one of the following: 3
College Composition I
Honors College Composition I
 Credit Hours15
Second Semester
MARK-1080 Social Media Marketing 3
MARK-2010 Principles of Marketing 3
BADM-1122 Principles of Management and Organizational Behavior 3
MATH-1190 Algebraic and Quantitative Reasoning (or Any Ohio Transfer 36 Mathematics course) 1 3
Select one of the following: 3
College Composition II
Honors College Composition II
 Credit Hours15
Third Semester
ACCT-1311 Financial Accounting 3
ECON-2010 Principles of Macroeconomics 3
MARK-2261 Integrated Marketing Communications 3
MARK-2270 Principles of Advertising 3
Select one of the following: 3
Fundamentals of Speech Communication
Honors Speech Communication
 Credit Hours15
Fourth Semester
ACCT-1341 Managerial Accounting 3
BADM-2151 Business Law 3
MARK-2081 Social Media Content Strategies and Analytics 4
MARK-2090 Digital Marketing Design 3
Select one of the following: 3
Business Ethics
 Credit Hours16
 Total Credit Hours61

MATH-1240 Contemporary Mathematics taken prior to Fall 2024 will be accepted to meet mathematics requirement for this program.

MATH-1140, MATH-1141, MATH-1200, MATH-1270, and MATH-1280 can no longer count towards fulfilling the college-level mathematics requirement.  These courses were re-classified as developmental mathematics by the state of Ohio in 2016.  Tri-C established a 5-year transitioning window for students who had completed these courses prior to 2016 to apply them towards meeting graduation requirements, which expired in Summer 2021. It is highly recommended to see a counselor to determine the appropriate math required for your current major.