This Marketing Degree Program addresses the creative, fast-paced business of attracting, keeping and satisfying customer needs. Students gain fundamental business knowledge while participating in hands-on work in the business environment to develop marketing strategies that are sustainable for a business. Students who complete an Associated of Marketing Degree also achieve a Certificate in Digital Marketing. This stackable degree and certificate are available to ensure all marketing students have the knowledge to apply marketing strategies in the changing digital landscape.
This program is available to be completed 100% online.
Program contact: Learn more
Learn more about how certificate credits apply to the related degree.
Related Degrees and Certificates
- Business Management, Associate of Applied Business
- Business Management with a Concentration in Human Resources Management, Associate of Applied Business
- Business Management with a Concentration in Small Business Management, Associate of Applied Business
- Short-Term Certificate in Social Media Marketing
Program Learning Outcomes
This program is designed to prepare students to demonstrate the following learning outcomes:
- Utilize professionalism, analytical and problem solving skills in decision making when working independently/or as part of a team.
- Identify business principles necessary to resolve problems in a timely manner and enhance the overall performance of a business.
- Communicate verbally, visually, and in writing effectively and efficiently to meet the goals of an integrated marketing communications strategy.
- Generate marketing strategies that support customers and build sustainable relationships with all stakeholders.
- Analyze results of marketing efforts to continuously improve offerings to customers.
- Apply marketing skills in a digital environment across diverse platforms to create content strategies that drive the overall business objectives.
Suggested Semester Sequence
| First Semester | Credit Hours | |
|---|---|---|
| BADM-1020 | Introduction to Business | 3 |
| ECON-2000 | Principles of Microeconomics | 3 |
| PHIL-1020 | Introduction to Logic | 3 |
| Select one of the following: | 3 | |
| Business Communications | ||
| Honors Business Communications | ||
| Select one of the following: | 3 | |
| College Composition I | ||
| Honors College Composition I | ||
| Credit Hours | 15 | |
| Second Semester | ||
| MARK-1080 | Social Media Marketing | 3 |
| MARK-2010 | Principles of Marketing | 3 |
| BADM-1122 | Principles of Management and Organizational Behavior | 3 |
| MATH-1190 | Algebraic and Quantitative Reasoning (or Any Ohio Transfer 36 Mathematics course) 1 | 3 |
| Select one of the following: | 3 | |
| College Composition II | ||
| Honors College Composition II | ||
| Credit Hours | 15 | |
| Third Semester | ||
| ACCT-1311 | Financial Accounting | 3 |
| ECON-2010 | Principles of Macroeconomics | 3 |
| MARK-2261 | Integrated Marketing Communications | 3 |
| MARK-2270 | Principles of Advertising | 3 |
| Select one of the following: | 3 | |
| Fundamentals of Speech Communication | ||
| Honors Speech Communication | ||
| Credit Hours | 15 | |
| Fourth Semester | ||
| ACCT-1341 | Managerial Accounting | 3 |
| BADM-2151 | Business Law | 3 |
| MARK-2081 | Social Media Content Strategies and Analytics | 4 |
| MARK-2090 | Digital Marketing Design | 3 |
| Select one of the following: | 3 | |
| Business Ethics | ||
| Ethics | ||
| Credit Hours | 16 | |
| Total Credit Hours | 61 | |
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MATH-1240 Contemporary Mathematics taken prior to Fall 2024 will be accepted to meet mathematics requirement for this program.
MATH-1140, MATH-1141, MATH-1200, MATH-1270, and MATH-1280 can no longer count towards fulfilling the college-level mathematics requirement. These courses were re-classified as developmental mathematics by the state of Ohio in 2016. Tri-C established a 5-year transitioning window for students who had completed these courses prior to 2016 to apply them towards meeting graduation requirements, which expired in Summer 2021. It is highly recommended to see a counselor to determine the appropriate math required for your current major.