MARK-1080 Social Media Marketing
3 Credits
Examines how marketers use verbal and visual content to convey value, build brands, and connect with customers over different social media platforms. Introduction to the most popular platforms, analysis of social media campaigns, and projects to create a social media marketing campaign.
Lecture: 3 hours
Prerequisite(s): ENG-0995 Applied College Literacies, or appropriate score on English Placement Test; or departmental approval. Note: ENG-0990 Language Fundamentals II taken prior to Fall 2021 will also meet prerequisite requirements.
MARK-2010 Principles of Marketing
3 Credits
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target market, and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic, and global settings.
Lecture: 3 hours
Prerequisite(s): BADM-1020 Introduction to Business and ECON-2000 Principles of Microeconomics.
OAN Approved: Transfer Assurance Guide OBU006.
MARK-2081 Social Media Content Strategies and Analytics
4 Credits
Generate targeted digital content messages linked to marketing objectives and brand voice while developing and measuring appropriate social media analytics. This course focuses on optimizing social media platforms to market to and communicate with customers creating engagement and increasing brand awareness.
Lecture: 4 hours
Prerequisite(s): MARK-1080 Social Media Marketing.
MARK-2090 Digital Marketing Design
3 Credits
This course is designed to build students social media marketing skills by utilizing local businesses to create a hands-on experience working on a social media marketing plan. Activities include, social media listening and auditing, search engine optimization (SEO) evaluation, content creation, analytics and planning.
Lecture: 3 hours
Prerequisite(s): MARK-1080 Social Media Marketing.
MARK-2261 Salesmanship and Promotional Strategies
3 Credits
Study of Salesmanship, Sales Promotions, Public Relations, and Advertising needed to reach and communicate to a target audience. Focusing on the process of integrated marketing communications in an ethical, socially responsible environment.
Lecture: 3 hours
Prerequisite(s): MARK-2010 Principles of Marketing or MARK-1080 Social Media Marketing, or concurrent enrollment.
MARK-2270 Principles of Advertising
3 Credits
Introduction to advertising as an element of a marketing strategy in traditional and digital media. Focuses on strategic and creative processes by which an advertising message is produced, and techniques to attract the right target audience.
Lecture: 3 hours
Prerequisite(s): MARK-2010 Principles of Marketing or MARK-1080 Social Media Marketing.
OAN Approved: Transfer Assurance Guide OCM012.
MARK-2500 Business-to-Business/Organizational Marketing
3 Credits
Principles and practices involved in marketing of materials, equipment, supplies, and services to organizational markets, such as manufacturers, resellers, service providers, institutions, and the government. Focus on unique characteristics of organizational market and how to profitably sell in this market by developing proper marketing mix. Includes product management, pricing policies, channels of distribution, and promotional practices.
Lecture: 3 hours
Prerequisite(s): MARK-2010 Principles of Marketing.