ZSLS-1008 Selling Against the Competition
Selling Against the Competition provides your salespeople with an analytical and strategic process for uncovering customer needs, assessing strengths and weaknesses, identifying and communicating competitive advantages as well as anticipating and preparing to overcome competitor inroads. During the program, your salespeople will apply what they learn to one of their existing sales accounts, evaluating your competitors and developing new strategies to begin outselling them immediately.
Contact hours: 8
Not financial aid eligible.